Champs Sports Holiday 2025 ‘That’s A Win’
For years the Champs Sports holiday window display only consisted of window banner and pedestal creative. As my first year leading in-store VM creative, I challenged the norm by working with our visual merchandising teams as well as our creative director by pushing boundaries and playing with new elements while staying within budget.
My ultimate goal was to bring key elements of our holiday visual center to life and ultimately elevate the consumer experience.
As a result, metallics, window clings, and Christmas trees were added into the mix. Guidelines were carefully created for store employees, as each store enjoyed decorating their tree while staying within the guardrails.
Hoka Launch Window Display
Working in parallel with Hoka brand representatives, I created both print and digital design elements for the launch of Champs Sports’ newest brand partner.
Creative was thoughtfully designed, walking the balance between Hoka and Champs Sports’ brand guidelines.
2026 Knicks Champions Times Square Banner
As a girl born in NY with family rooted in Queens and Brooklyn, creating a banner that celebrated such a big moment in New York was a full circle moment for me.
The creative was designed to make this banner feel unique and special while still aligning with our Summer visual center, pulling design elements in for cohesiveness.